I've spent the last 23 years providing accountable media solutions to clients whose business success or failure is dependent on accurate quantification of marketing & advertising performance.

A strategic planner with the ability to see "the big picture"... and a data planner who is not afraid to roll his sleeves up and get stuck into the dirty detail - A specialist in the generation and evaluation of response.

For the last 10 years, my focus has been on the integration of emerging media channels with traditional media. Understanding how search works in combination with on and offline media to deliver qualified web traffic has been fundamental to my approach.

Assimilation of the mobile internet within the communications mix will be a key factor in establishing competitive advantage between now and 2010.