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WEB 2.0
If you want to be incrementally better, be competitive. If you want to be exponentially better, be collaborative.
Shirley
Malcom, Head of the Directorate for Education and Human Resource Programs at the American Association for the Advancement
of Science distilled the esssence of Web 2.0 thinking when she said:
"Technology is about connections--connecting people
to each other, to ideas, and to possibilities."
This was echoed by Douglas Rushkoff, in his book - Get Back in the
Box: Innovation from the Inside Out:
"It’s the simplest lesson of the Internet: it’s the people stupid.
We don’t have computers because we want to interact with machines; we have them because they allow us to communicate
more effectively with other people.”
What we're really talking about is a quest for Synergy - (from the Greek
synergos, συνεργός meaning working together) - A mutually advantageous conjunction where the whole is greater than the sum
of the parts.
The web 2.0 phenomenon is in essence the catalyst and enabler which facilitates collaboration at scale
online.
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