Starting out in the early 80's with specialist list and insert brokers Nationwide Direct Marketing, I've run my own direct media agency – Direct Account Ability,
been responsible for the direct output of London
Media and CIA Medianetwork and worked as
a freelance direct marketing Media Strategist before joining
BMP OMD at the end of the century to set up Optimum
Action – a direct media joint venture between OMD and WWAV.
In 2000, I rejoined Mediaedge:cia, to launch interactiv-equation (iq) concentrating on the potential of all areas
of DR and most specifically interactive and digital channels and their role in offline and online response generation, latterly
as part of MEC interaction.
Tim Davis launched Elicit as a direct media
consultancy service in March 2006
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